College Athletic Departments

Automated content enables athletic programs to recruit better talent, reduce overtime, sell tickets, and engage donors

Associated Press

“Our editors have been impressed with the quality of the content being generated through this technology and the robust sports knowledge of the HERO Sports team.”

Barry Bedlan - Associated Press
Director of Sports Products

Athletic Directors

Athletic Directors

If athletic alumni don't hear from you, they don't contribute. Consistently reach your donors with content that facilitates engagement and drives revenue.

Sports Information Directors

Sports Information Directors

Using HERO Sports to automate content frees up your time to focus on the things that truly drive engagement like interviews, features, social, and video.


College Coaches

Our content helps coaches recruit better athletes by creating content that highlights the successes of your program, perfect for sharing via social or email.

UC Davis Logo

“UC Davis Athletics is excited to partner with HERO sports as we seek to grow our brand and communicate the success of our athletic programs. This partnership enables our media relations staff to focus on personal storytelling and creative media while the game previews and results get done in a time efficient manner.”

Rocko DeLuca - UC Davis
Deputy Director of Athletics

UC Davis Example

UC Davis competes at the NCAA division 1 level and supports 23 varsity teams from baseball to water polo.

With so many teams to cover and limited resources, it's difficult to provide adequate coverage for all teams.

UC Davis recognizes the value of creating content across all 23 teams in order to improve recruiting, drive ticket sales, and engage athletic alumni to financially support athletics.

How it Works

Immediately after the game ends you send the post game XML to HERO

HERO loads and normalizes the data in the XML file

HERO processes the game Recap and loads to a data feed (web URL)

You copy/paste the content to your site. You can add images, quotes, video or anything else you think will spice it up.


The Cost

Finance & Banking

The cost is $1,000 per sport. If you use the content we produce for you to get just 10 new donors at the $100 level, or one new sponsor, it's paid for itself.

The Savings

Finance & Banking

By automating core content (previews, game stories, etc.), you’re able to provide exposure to all your teams, while also freeing up your staff to spend more time on the material your younger fans and alumni crave - video, social media, etc.

The Revenue

Finance & Banking

There are plenty of ways to leverage the content we produce for you to generate revenue. You can engage alumni & donors, sell sponsorships to accompany the content, or simply monetize the content through ads.

University of Washington

“In today’s digital age, it is imperative we cater to our fans’ needs in having information in a timely manner. We are constantly looking for ways to be more innovative and provide additional content to our stakeholders and we believe the partnership with [Data Skrive] helps us in this space.”

Jay Hilbrand - University of Washington
Assistant Athletic Director for Public Relations

Automated Content Enables Athletic Departments To...

Athletic Alumni

Engage Athletic Alumni and Donors

Former athletes are one of the most eager groups to "give back" through financial gifts. Former athletes are more likely to participate in fundraising campaigns when they are engaged through regular contact, especially with news about the sport they competed in.

Expand Coverage

Cover All Sports With Limited Staff

Before Data Skrive automated college sports content it was unreasonable to expect overworked sports information directors to adequately cover every sport. With our content automation platform you can cover every sport, every day.

Prospect Recruiting

Recruit Prospects More Effectively

When not running practices, or executing plays during games, coaches spend most of their time evaluating talent and recruiting prospects. The content we create offers coaches and their staff an easy method for highlighting the successes of their teams.

Did You Know

According to

"There are two major classes of donors to athletic programs: alumni and steadfast sports fans. The biggest gifts come from people who are both. Football and basketball programs win the fundraising race, but a handful of high-end donors pay attention to other sports like soccer and golf."

Request a Demo

Curious about how our tech may enhance your current content production efforts?

Fill out the contact form below and allow our team to demonstrate how our platform reduces costs, improved efficiencies, and generates revenues.

Or email us directly at

100 South King Street

Suite 400

Seattle, WA 98104


Let's Get In Touch

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