Menu

Case Study: The Associated Press

The Associated Press is an independent, not-for-profit news cooperative headquartered in New York City. Our teams in over 100 countries tell the world’s stories, from breaking news to investigative reporting.

Associated Press
AP Sports Page

The AP's Challenge

The Associated Press (AP) is arguably the most esteemed bastion of journalism on earth and their customers expect a wide breadth of the very highest-quality content in a timely manner. Appetite for AP content is growing as local and regional publishers depend more heavily on the AP’s wire service. The AP needed a cost effective method for expanded their content inventory without sacrificing the quality customers expect.

AP's Goals

Expanded breadth of content
Improved margin profile
Enhanced product offering

The Data Skrive Solution

The Data Skrive content automation platform allows The AP to deliver new news products faster and more economically than ever before. Content automation enables them to cover topics not previously featured. The AP increased their product offering (value) to customers without hiring, retraining, cutting, or laying off anyone.

14 Sports & Leagues
500 Articles Every Day
Tuscon Screenshot

The Results

The Associated Press added thousands of pieces of high-quality original content to the wire that better served the needs of customers in both urban and rural areas. Furthermore, by automating this content, the AP saves thousands of dollars every year that can be reinvested in the company or additional journalists.

“We are excited about adding this next level of coverage […] Our editors have been impressed with the quality of the content being generated through this technology and the robust sports knowledge of the [Data Skrive] team.”
Barry Bedland
Director, Sports Products at The Associated Press